This season’s best men’s fashion ad campaigns evinced some particularly strong thinking in regard to character and narrative, leveraging the identities of their leading men and the stories and communities behind them to create inviting, inspirational images of modern manhood and how fashion can open up its possibilities.
Botter’s campaign featured probably the most interesting and cool casting choice of the season – and one that was particularly fitting for the brand’s signature exploration of Caribbean culture and heritage – in Jamaican Olympic diver Yona Knight-Wisdom. Coupling a unique casting choice with a very original campaign concept and a thrilling photographic perspective, the campaign made a big splash (even if Wisdom-Knight doesn’t).
Loewe and GR8 teamed up for an unrelentingly cool collaborative campaign. Shot by photographer Ryu Ika with film direction by Shotaro Nishioka, the campaign marked the arrival of Loewe’s Fall 2022 men’s collection at GR8 with a vibrant and eccentric dive into Tokyo’s creative community. A contemporary fashion and streetwear concept store based in Tokyo with thorough connections to the city’s underground art and music communities, GR8’s position at this cultural focal point allowed Loewe to take a breakneck trip through the beating heart of the city’s underground scene.
Prada explored personal storytelling and layered identities in a mysterious campaign that juxtaposed portraits by David Sims with seemingly innocuous, ostensibly random everyday objects. Artfully evocative and intellectual as only Prada can be, the campaign forms a smart furthering of the house’s consideration of identity, multiplicity, and personal narrative, finding deep yet obscure meaning in its A-list casting that goes beyond mere celebrity hype and explores the real men behind these familiar façades.
Here are the Top 10 Men’s Fashion Campaigns of the Fall 2022 season as selected by our Chief Impressionist, Kenneth Richard.
Botter Creative Directors | Lisi Herrebrugh and Rushemy Botter Agency & Creative Production | Attitude Directors | David&Douglas – Pierre David & Doug Guillot, Lukas Korschan Creative Director | Lisi Herrebrugh, Rushemy Botter Photographer | Lukas Korschan DOP & Edit | David&Douglas – Pierre David & Doug Guillot Color | Arthur Paux Athlete | Yona Knight-Wisdom Stylist | Lisi Herrebrugh, Rushemy Botter Stylist Asst | Cristina Del Peso Hair & MU | Barbara Urra Jewelery Collaboration | Hatton Labs Sound Design | TRO Post Production | One Hundred Berlin Location | ‘Piscina Municipal de Montjuïc’ in Barcelona
Celine Homme ‘Portrait of A Musician’
Celine Homme Creative Director | Hedi Slimane Photographer | Hedi Slimane Models | Jack White
Coach Creative Director | Stuart Vevers Director & Photographer | Petra Collins Talent | Lil Nas X Stylist | Stella Greenspan Director of Photography | Ben Carey Makeup | Grace Pae Set Designer | Nicholas des Jardins
Dior Creative Director | Kim Jones Agency | House + Holme Art Director | Ronnie Cooke-Newhouse & Karl Bolander Photographer | Rafael Pavarotti Models | Alex Khristenko, Indiana Van’t Slot, Jie Zheng, Suma Nicolau, & Viktor Krohm Stylist | Ellie Grace Cumming & Melanie Ward Hair | Guido Palau Makeup | Peter Philips Casting Director | Shelley Durkan Set Designer | Mary Howard
Creative Director | Nico Vascellari Photographer | Bruno Staub Models | Viktor Krohm, Rubuen Bilan-Carroll, Hugo Bouquerel, and Limamu Mbaye Stylist | Julian Ganio
Gucci Ha Ha Ha
Gucci Creative Director | Alessandro Michele Art Director | Christopher Simmonds Photographer & Director | Mark Borthwick Talent | Harry Styles Hair | Malcom Edwards Makeup | Ammy Drammeh
Loewe x GR8
Loewe Creative Director | Jonathan Anderson Photographer | Ryu Ika Director | Shotaro Nishioka Talent | Takeshi Kitano, Nijiro Murakami, Tokio Emoto, Kouda Mori, and Yoshiyuki Takahashi Location | Tokyo, Japan
Louis Vuitton Men’s
Louis Vuitton Creative Director | Virgil Abloh Creative Director | Lina Kutsovskaya and Nigo Photographer & Director | Tyrone Lebon Talent | Solange Knowles, Yasiin Bey, Alton Mason, Baye Seye, Branko Roegiest, Cheikh Dia, Enzo Kobayashi, Ismael Savane, Goy Manase, Ismael Savane, Jacob Gutierrez, Jeremiah Berko Fourdjour, Kai Isaiah Jamal, Lenny Artaxe, Maurits Buysse, Mohamed Hassan, Momo Ndiaye, Omari Phipps, Orlando Medellin, Ottawa Kwami, Pierre Ramos, Razak Salifou, Rubuen Bilan-Carroll, Shawn Lun, Sunmoon Jung, Takfarines Bengana, Teo Fortin, Trystin Valentino, Yoesry Detre, & Yura Nakano Stylist | Christine Centenera Hair | Gary Gill Makeup | Lucia Pica Casting Director | Samuel Ellis Scheinman Choreographer | Pat Boguslawski Set Designer | Jabez Bartlett
Prada Creative Directors | Miuccia Prada & Raf Simons Creative Director | Ferdinando Verderi Photographer | David Sims Talent | Jeff Goldblum, Damson Idris, and Rami Malek Hair | Duffy Makeup | Lucia Pieroni
Raf Simons Creative Director | Raf Simons Photographer | Willy Vanderperre at Art+Commerce Models | Greta Hofer and Mahault Cerfontaine Stylist | Olivier Rizzo at Intrepid Hair | Louis Ghewy at M+A World Group Makeup | Lynsey Alexander at Streeters Casting Director | Ashley Brokaw
WHERE FASHION GETS CREATIVE
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