Top 10 mens fall 2022 ad campaigns header with ad campaign images

Top 10 Men’s Fashion Ad Campaigns of Fall 2022

The Top 10 Men’s Fashion Ad Campaigns of Fall 2022 Season as chosen by Kenneth Richard

This season’s best men’s fashion ad campaigns evinced some particularly strong thinking in regard to character and narrative, leveraging the identities of their leading men and the stories and communities behind them to create inviting, inspirational images of modern manhood and how fashion can open up its possibilities.

Botter’s campaign featured probably the most interesting and cool casting choice of the season – and one that was particularly fitting for the brand’s signature exploration of Caribbean culture and heritage – in Jamaican Olympic diver Yona Knight-Wisdom. Coupling a unique casting choice with a very original campaign concept and a thrilling photographic perspective, the campaign made a big splash (even if Wisdom-Knight doesn’t).

Loewe and GR8 teamed up for an unrelentingly cool collaborative campaign. Shot by photographer Ryu Ika with film direction by Shotaro Nishioka, the campaign marked the arrival of Loewe’s Fall 2022 men’s collection at GR8 with a vibrant and eccentric dive into Tokyo’s creative community. A contemporary fashion and streetwear concept store based in Tokyo with thorough connections to the city’s underground art and music communities, GR8’s position at this cultural focal point allowed Loewe to take a breakneck trip through the beating heart of the city’s underground scene.

Prada explored personal storytelling and layered identities in a mysterious campaign that juxtaposed portraits by David Sims with seemingly innocuous, ostensibly random everyday objects. Artfully evocative and intellectual as only Prada can be, the campaign forms a smart furthering of the house’s consideration of identity, multiplicity, and personal narrative, finding deep yet obscure meaning in its A-list casting that goes beyond mere celebrity hype and explores the real men behind these familiar façades.

Here are the Top 10 Men’s Fashion Campaigns of the Fall 2022 season as selected by our Chief Impressionist, Kenneth Richard.


Botter Creative Directors | Lisi Herrebrugh and Rushemy Botter
Agency & Creative Production | Attitude 
Directors | David&Douglas – Pierre David & Doug Guillot, Lukas Korschan
Creative Director | Lisi Herrebrugh, Rushemy Botter 
Photographer | Lukas Korschan
DOP & Edit | David&Douglas – Pierre David & Doug Guillot
Color | Arthur Paux
Athlete | Yona Knight-Wisdom
Stylist | Lisi Herrebrugh, Rushemy Botter
Stylist Asst | Cristina Del Peso
Hair & MU | Barbara Urra
Jewelery Collaboration | Hatton Labs
Sound Design | TRO
Post Production | One Hundred Berlin
Location | ‘Piscina Municipal de Montjuïc’ in Barcelona

Celine Homme ‘Portrait of A Musician’

Celine Homme Creative Director | Hedi Slimane
Photographer | Hedi Slimane
Models | Jack White


Coach Creative Director | Stuart Vevers 
Director & Photographer | Petra Collins
Talent | Lil Nas X
Stylist | Stella Greenspan
Director of Photography | Ben Carey
Makeup | Grace Pae
Set Designer | Nicholas des Jardins


Dior Creative Director | Kim Jones
Agency | House + Holme
Art Director | Ronnie Cooke-Newhouse & Karl Bolander
Photographer | Rafael Pavarotti
Models | Alex Khristenko, Indiana Van’t Slot, Jie Zheng, Suma Nicolau, & Viktor Krohm
Stylist | Ellie Grace Cumming & Melanie Ward
Hair | Guido Palau
Makeup | Peter Philips
Casting Director | Shelley Durkan
Set Designer | Mary Howard


Creative Director | Nico Vascellari
Photographer | Bruno Staub
Models | Viktor Krohm, Rubuen Bilan-Carroll, Hugo Bouquerel, and Limamu Mbaye
Stylist | Julian Ganio

Gucci Ha Ha Ha

Gucci Creative Director | Alessandro Michele
Art Director | Christopher Simmonds
Photographer & Director | Mark Borthwick
Talent | Harry Styles
Hair | Malcom Edwards
Makeup | Ammy Drammeh

Loewe x GR8

Loewe Creative Director | Jonathan Anderson
Photographer | Ryu Ika
Director | Shotaro Nishioka
Talent | Takeshi Kitano, Nijiro Murakami, Tokio Emoto, Kouda Mori, and Yoshiyuki Takahashi
Location | Tokyo, Japan

Louis Vuitton Men’s

Louis Vuitton Creative Director | Virgil Abloh
Creative Director | Lina Kutsovskaya and Nigo
Photographer & Director | Tyrone Lebon
Talent | Solange Knowles, Yasiin Bey, Alton Mason, Baye Seye, Branko Roegiest, Cheikh Dia, Enzo Kobayashi, Ismael Savane, Goy Manase, Ismael Savane, Jacob Gutierrez, Jeremiah Berko Fourdjour, Kai Isaiah Jamal, Lenny Artaxe, Maurits Buysse, Mohamed Hassan, Momo Ndiaye, Omari Phipps, Orlando Medellin, Ottawa Kwami, Pierre Ramos, Razak Salifou, Rubuen Bilan-Carroll, Shawn Lun, Sunmoon Jung, Takfarines Bengana, Teo Fortin, Trystin Valentino, Yoesry Detre, & Yura Nakano
Stylist | Christine Centenera
Hair | Gary Gill
Makeup | Lucia Pica
Casting Director | Samuel Ellis Scheinman
Choreographer | Pat Boguslawski
Set Designer | Jabez Bartlett


Prada Creative Directors | Miuccia Prada & Raf Simons
Creative Director | Ferdinando Verderi
Photographer | David Sims
Talent | Jeff Goldblum, Damson Idris, and Rami Malek
Hair | Duffy
Makeup | Lucia Pieroni

Raf Simons

Raf Simons Creative Director | Raf Simons
Photographer | Willy Vanderperre at Art+Commerce
Models | Greta Hofer and Mahault Cerfontaine
Stylist | Olivier Rizzo at Intrepid
Hair | Louis Ghewy at M+A World Group
Makeup | Lynsey Alexander at Streeters
Casting Director | Ashley Brokaw