Review of Bimba Y Lola Holiday 2024 Ad Campaign by Agency PZ Today with model Rossy de Palma
Bimba Y Lola rewrites festive tradition with its new Holiday 2024 campaign, starring Rossy de Palma and developed in collaboration with creative agency PZ Today.
The imagery channels the iconic Spanish actor and model’s distinctive energy into a series of visual vignettes that joyously subvert holiday tradition. Rather than put gifts on a Christmas tree, she wears one as a wig or even a full look. A typical holiday dinner is replaced with churros dipped in chocolate.
With a playful yet simple concept, the campaign is all about needing the right star to drive home its energy. This it has more than found in Rossy de Palma, the perfect casting choice to bring Bimba Y Lola’s eccentric, warm, and stylish energy home for the holidays.
Agency | PZ Today
Model | Rossy de Palma