Review of Boss x Phipps Pre-Fall 2022 Ad Campaign by Creative Director Spencer Phipps
Boss and Phipps celebrate their new collaborative collection with a campaign focused on its ethos of sustainability.
The collection sees Phipps’ eponymous founder and creative director mine Boss’ archives to reinvigorate deadstock fabric with a new life, resulting in a vibrant and earthy, genderless capsule collection for Pre-Fall 2022.
“Boss opened up its archives and allowed me to do what I love – create clothes with a conscience that lead the industry into a new and more responsible future.”
– Spencer Phipps
Capturing the collection both in the great outdoors and in an earth-toned studio space, the imagery emphasizes the vibrant patterns, practical style, and gender-fluid layerability of the designs by putting them into conversation with outdoor gear and bright, spontaneous personalities.
Phipps Creative Director | Spencer Phipps