Brioni Fall 2023 Ad Campaign

Review of Brioni Fall 2023 Ad Campaign by Photographer Gregory Harris with model Glenn Powell

Brioni takes us into the atelier with a new Fall 2023 campaign by photographer Gregory Harris that showcases the brand’s mastery of tailoring.

Powell turns his lens on actor Glenn Powell, who poses in a series of crisp and elegant black-and-white portraits while wearing perfectly fitting, impeccably crafted suits.

The campaign comes to life in the accompanying short film, which focuses on the bespoke tailoring experience offered by Brioni that forms the creation of these beautiful suits. With enthralling, ASMR-like sound design, the video follows the process from taking measurements to cutting, sewing, and the final try-on. It’s a smart way to tangibly showcase the house’s mastery of tailoring, while it also – much like couture collections for major fashion brands – elevates the appeal of the brand’s ready-to-wear offerings through association.