Calvin Klein Fall 2024 Part Two Ad Campaign

Review of Calvin Klein Fall 2024 Part Two Ad Campaign by Director and Photographer Mert Alas with model Jeremy Allen White

Jeremy Allen White reunites with Calvin Klein to further solidify his status as the internet’s favorite hunk. The dreamy denim-focused campaign also sees the brand continue to collaborate with director and photographer Mert Alas.

After breaking the internet by stripping down to his CK underwear as part of the brand’s Spring 2024 campaign, the star of The Bear is back to bring the heat once more. This time, he swaps New York for Los Angeles and builds out his wardrobe a little more with denim-on-denim looks that draw inspiration from western wear and Americana aesthetics. But don’t worry – there are still some steamy underwear shots.

Set to the gentle sounds of The Shacks’ cover of the classic tune “Crimson and Clover,” the accompanying video deepens the mood of an American summer daydream. Seen through a nostalgic, grainy film filter, JAW sips coffee on the porch overlooking the Los Angeles skyline, before diving into the pool to cool off and finally taking a nap in the shade.

In addition to forming a fitting follow-up to Jeremy Allen White’s major first campaign for the house, this chapter follows hot on the heels of the brand’s first Fall 2024 campaign starring Greta Lee that released just a week ago. This rapid release cycle, coupled with the way each chapter is a cohesive continuation of the overarching thematic thread while carving out a distinct space for each cast member and can be divided into bite-sized vignettes, means that Calvin Klein is set to own the digital narrative for as long as these chapters are being released. With the addition of major out-of-home activations, the brand’s vision of sexy and classic American minimalism will be unmissable as summer turns to fall.