Calvin Klein Spring 2024 Ad Campaign

Calvin Klein

Spring 2024 Ad Campaign Part Two

Review of Calvin Klein Spring 2024 Ad Campaign Part Two with Photographer Mert Alas and model Idris Elba

Idris Elba brings his legendary poise and charisma to Calvin Klein menswear. The actor was lensed by photographer Mert Alas for the brand’s latest Spring 2024 men’s campaign.

Alas’ imagery follows Elba as he strolls the streets of New York, exuding irrepressible confidence, simple joy, and his signature smoothness. Set to Dawn Penn’s 90s reggae classic “You Don’t Love Me (No No No),” the accompanying short film in particular pushes this emotional atmosphere, portraying the actor as a kind of urban gentleman flaneur who is both a part of the passing scene and an elevated observer of it.

The campaign wisely builds on the previous chapter for Calvin Klein Spring 2024 menswear that starred Jeremy Allen White, taking a similar aesthetic basis while seeing it through a different perspective. Both campaigns made smart use of music choices that we expect may be from the stars’ own heavy rotation playlists, finding personal meaning behind the brand ambassador formula and emphasizing how style isn’t just about what you wear, but how you wear it. While some fans may be disappointed that Idris didn’t strip down to his undies like Jeremy did, the campaign excellently shows how a different personality puts his own distinct spin on the brand’s elegantly minimal staples, and proves that a man in a suit can be even sexier than a man in almost nothing.

Photographer | Mert Alas
Model | Idris Elba
Music | “You Don’t Love Me (No No No)” by Dawn Penn