Chloé Spring 2023 Ad Campaign Review

Review of Chloé Spring 2023 Ad Campaign by Creative Director of Agency Gabriela Hearst with Photographer Zoë Ghertner and Art Director Peter Miles with models Gigi Hadid & Taliha Abdiel

Chloé connects with nature and the nature within for its new Spring 2023. The campaign was shot by photographer Zoë Ghertner with art direction by Peter Miles.

Chloé’s go-to photographer since its rebranding under the creative direction of Gabriela Hearst, Ghertner continues her earthy and intimate celebration of life as she turns her lens on models Gigi Hadid and Taliha Abdiel. The photographer shoots her nymph-like models in a wide-open natural landscape, framing their faces and the neutral tones of the collection against grand expanses of sky and earth as the lighting shifts from afternoon to twilight.

At once epic and intimate, the campaign is another strong statement of the brand’s commitment to respecting the earth and celebrating the women who call it home.