Review of COS Spring 2023 Ad Campaign by Photographer Glen Luchford with models SAINt JHN, Myha’la Herrold, Kieran Culkin, Sheila Atim, Cherokee Jack, Rebecca Longendyke, Shu Pei, and Xu Meen
COS celebrates walking your own path with creativity and confidence in its new campaign for Spring 2023 by photographer Glen Luchford.
The campaign stars an eclectic group of creatives – Guyanese-American rapper and singer SAINt JHN, American actors Myha’la Herrold and Kieran Culkin (star of the mega-popular Succession), and Ugandan-British actor, singer, composer, and playwright Sheila Atim – alongside a similarly diverse group of models who round out the cast.
Luchford takes a twofold approach to capturing these creative protagonists. Each star is captured in both an energetic street-style snapshot against the vibrant cityscape of Los Angeles, as well as in an intimate studio portrait. Together, the images create a strong feeling of multiplicity and character, while also showcasing the versatility of the brand’s conscious, minimalist design.
COS Creative Director | Karin Gustafsson
Photographer | Glen Luchford
Models | SAINt JHN, Myha’la Herrold, Kieran Culkin, Sheila Atim, Cherokee Jack, Rebecca Longendyke, Shu Pei, Xu Meen
Stylist | Suzanne Koller
Location | Los Angeles, California