Sustainable Innovation in Fashion: Diesel’s Docuseries Explores Eco-Friendly Denim Practices
Diesel is reshaping how we view denim with their new five-part documentary series, “Behind the Denim,” exploring their sustainable practices in denim production. Launched to highlight Diesel’s dedication to more eco-friendly denim, the series provides an in-depth look from raw material to finished product. Hosted by Lea Ogunlami of i-D, the series journeys through the entire lifecycle of denim, emphasizing innovations that have increased the use of organic and recycled materials from 3% to over 50% in just three years.
“Behind the Denim” delves into each stage of production, from cotton farming in Spain to advanced denim laundering techniques that minimize environmental impact. Interviews with Diesel’s key figures, including creative director Martens and sustainability ambassador Andrea Rosso, shed light on the brand’s efforts to integrate sustainability into their core operations. The series not only entertains but educates on the significant environmental challenges within the fashion industry, aiming to connect with viewers on Diesel’s progressive strategies in sustainability.
This initiative is part of Diesel’s broader “For Responsible Living Strategy,” reflecting its commitment to transforming denim manufacturing into a more sustainable practice without compromising the brand’s edgy image. The docuseries is available on Diesel’s digital platforms, offering a candid and informative look that resonates with both denim enthusiasts and eco-conscious consumers.