The new category extends the brand’s design language into baby and toddler wear while broadening its family-focused offering
Ester Manas has launched Mini Manas, its first line dedicated to babies and toddlers, marking the label’s entry into childrenswear. Designed for ages newborn to four years old, the collection expands the Brussels-based brand’s product universe through a category positioned as a natural extension of its core ready-to-wear offering.
Founded by Ester Manas and Balthazar Delepierre, the label has built recognition for its body-conscious silhouettes, expressive proportions, and inclusive approach to design. Mini Manas adapts those signatures for early childhood, translating tulle, ruffles, smocking, and sculptural volumes into garments focused on comfort, movement, and practicality without losing the brand’s distinct visual identity.
The first drop introduces a celebratory wardrobe that includes printed T-shirts, occasionwear, and scaled-down versions of the brand’s signature dress silhouettes. Coordinated parent-and-child looks are also central to the launch, reinforcing a growing market interest in matching family dressing while strengthening customer engagement across categories.
The accompanying campaign features real mothers and their children, emphasizing candid imagery over polished studio narratives. With Mini Manas, Ester Manas moves beyond womenswear to position itself as a broader lifestyle brand, using childrenswear as both an emotional extension of its founders’ own lives and a strategic step toward long-term category growth.
