Glossier Expands to More Than 48 Stores in the U.K. and Ireland Through Space NK Partnership
London-based Glossier is set to broaden its reach across the U.K. and Ireland with a new retail collaboration with Space NK. The move will see the makeup, skincare, and fragrance brand expand to over 48 stores, following a strong presence in London.
On June 8, Space NK will launch Glossier online and in 48 stores, with plans for more expansions later this year. This partnership marks the first time Glossier products will be available across the U.K. and Ireland through a retail partner.
Suze College, head of makeup at Space NK, commented on the significance of the partnership, stating, “People in the U.K. know Glossier through social media, but so many customers in our regional locations haven’t had the chance to try the brand before they buy it. We are eager to get the product into people’s hands, and bring an exciting twist on Glossier.” This sentiment aligns with Glossier’s aim to meet their U.K. customers’ needs beyond London.
Kyle Leahy, Glossier Inc.’s chief executive officer, expressed enthusiasm for the brand’s international expansion strategy, emphasizing a unique and differentiated approach to reach more consumers globally. Space NK continues to expand its store network amid growing sales, with plans to enrich its service offerings and strengthen its fragrance sector.
This move comes as part of Glossier’s broader global expansion plan, which includes partnerships with Sephora in the U.S., Canada, and the U.K., as well as international shipping to various countries. Space NK’s efforts to elevate its retail experience indicate a promising future for the brand’s growth and presence in the beauty market.