Heron Preston Collaboration with H&M

Heron Preston Collaborates with H&M for H2

The Multiyear Partnership Will Feature Seasonal Collections as Well as Mentorship and Upcycling Programs and Events

H2, the new creative partnership between Heron Preston and H&M, has announced the release of its debut collection on March 14. Titled H2 Exchange, the first collection marks the start of a multi-year partnership.

In addition to seasonal collection, the collaborative project will include mentorship programs and a circularity and upcycling initiative. Along with the release of the first collection, H2 has put out an open call for young, New York-based designers to apply for the program. Three talents will be selected to work alongside Heron Preston, creating a unique collection of upcycled fashion, based on donated clothes from personal closets around New York, and gaining unique knowledge and experience during the process. Selected designs will be featured in upcoming seasonal collections, reflecting the ethos of H2 as a creative collective.

The creative work will take place at a studio and incubator space in New York City. The studio will also host a series of seminars, workshops and experiences, curated by Heron Preston and featuring leading experts in the circular fashion space. H2 EXCHANGE will also launch an Instagram account to serve as a community hub for the project, as well as a space to share experiences, information, and output along the process.

The public will be invited to donate clothes for H2 Exchange between March 8 and 10, from 9am-6pm at 25 Howard Street in SoHo, New York City. Donations will be rewarded with personal tokens, giving priority access to events at the Exchange studio, opportunity to buy pieces from the collection, and discounts on other H2 collections.

We are exploring new ways of keeping clothes in circulation for as long as possible. Building an ecosystem based on the marriage of brains, not brands, a platform that is bigger than the product itself, that empowers young talent and innovates in the sphere of circular fashion through the use of new processes.

– Heron Preston