The Fast-Fashion Brand’s More Upscale Offering Channels Mediterranean Elegance for the Summer Season
H&M Studio welcomes festive summer dressing with the launch of its Resort 2024 capsule collection.
Inspired by dreamy Italian palazzos, swirling Venetian glass and magical shell-encrusted grottoes, the collection channels a holiday state of mind. Materials embrace texture and movement as well as environmental consideration, with organic silk, organic cotton, recycled polyester, Lenzing EcoVero™ viscose and Tencel™ lyocell all featuring in the collection.
A bold spirit of fun energizes this H&M Studio Resort capsule, with creativity and attention to detail adding intrigue and depth to every piece. We wanted to create glamorous but relaxed looks for all occasions, and for every type of personality, with an overarching mood of effortless chic.”
– Ann-Sofie Johansson, head of design womenswear and creative advisor at H&M
As of May 9, the collection is available in stores and on the retailer’s website, with a second drop planned to launch on May 30.
