Jacquemus Fall 2023 Ad Campaign

Review of Jacquemus Fall 2023 Ad Campaign with Photographer Johnny Dufort with model Gigi Hadid

Jacquemus unveils its Fall Winter 2023 campaign, starring none other than top model Gigi Hadid, lensed by the renowned fashion photographer Johnny Dufort. Styled by Ursina Gysi, the collection, titled “Le Chouchou,” is a mesmerizing blend of nostalgia and reinvention. Designer Simon Porte Jacquemus pays tribute to the timeless elegance of Lady Diana, interwoven with subtle nods to the opulence of Marie-Antoinette’s era. This fusion of couture influences and modern aesthetics breathes life into period pieces, transforming them into contemporary masterpieces.

“Le Chouchou” transcends time, weaving together old-world charm and present-day chic. The collection plays with textures, shapes, and hues. Lingerie-inspired elements exude allure, with delicate lace, sensual babydolls, and intriguing cut-out crinolines. Whimsical touches emerge with gathered panties and peplum tops, while fleece jackets and scrunchie-inspired hoods provide a casual comfort. A standout piece is the bubble dress adorned with metallic flowers, reminiscent of the enchanting Peau d’Âne fairy tale. Transparency takes center stage with boudoir-style slip dresses, inviting a captivating allure. Paying homage to the ever-graceful Lady Diana, the collection showcases a refined color palette, highlighting pristine whites, vibrant reds, powerful blacks, and delicate pale pinks, evoking the essence of an English rose. Subtle net and graphic patterns gently embellish the garments, featuring stripes on knitwear and suspended polka dots on suits and shirts. While “Le Chouchou” maintains Jacquemus’ signature minimalism, it ventures into the ethereal realm of sheer fabrics like lace, tulle, and organza. Bold experiments with proportion introduce hip pads sculpting regal ballgown silhouettes, paying tribute to the iconic Marie Antoinette. Puff-sleeved mini dresses, reminiscent of Princess Diana’s fashion legacy, add a contemporary twist to the collection’s overarching theme.