Princess Gauravi Kumari Named Brand Ambassador for Jimmy Choo in India
Princess Gauravi Kumari, a member of the Jaipur royal family, has been appointed as the brand ambassador for Jimmy Choo in India. The young royal is also the cofounder of the PDKF store in Jaipur, which supports women working with the Princess Diya Kumari Foundation.
Jimmy Choo’s creative director, Sandra Choi, expressed excitement about the collaboration, stating, “Her influence and vision resonate with our brand ethos of blending tradition with a contemporary point of view.”
Princess Gauravi Kumari also shared her enthusiasm, saying, “I feel incredibly excited and honored to be joining forces with a dynamic brand such as Jimmy Choo as a brand ambassador in India. I have always admired their take on refined glamour and timeless elegance.”
Jimmy Choo has been increasing its presence in the Indian market, recently hosting events to showcase Indian talent. The luxury brand has opened two boutiques in Mumbai, as it recognizes India as a potential frontier for luxury growth.
According to a recent report from Barclays, India, despite currently representing only 2 percent of global luxury sales, is projected to experience rapid growth in the luxury market, with an estimated annual growth rate between 15 to 25 percent over the next seven years.
