Review of Loro Piana Resort 2024 Ad Campaign
Loro Piana eases into summer luxury with its new Resort 2024 campaign.
The campaign continues the brand’s familiar practice of vacation sophistication, following its characters as they indulge in island ease. The seasonal offering features luxurious linens and silks in soothing summer colors and with lush patterns, and these pieces are right at home among the elegant yet earthy atmosphere.
While the imagery is well-executed, it might feel a bit forgettable without any particular narrative direction to its familiar luxury vacation aesthetic. Nonetheless, Loro Piana is always about the product, and plays toward a discerning clientele that is similarly material-minded. As a kind of elevated lookbook the role of which is to highlight the latest evolution of the brand’s signature styles, the campaign does enough.
Creative Agency | MA+Group
Creative Director | Thomas Persson, MA+Creative
Photographer | Annemarike Drimmel, MA+Talent
Styling | Aleksandra Woroniecka, MA+Talent
Hair Stylist | Diego da Silva, Calliste Agency
Make Up | Sandrine Cano, Artlist Paris