Louis Vuitton

'Spring In The City' 2022 Ad Campaign

Review of Louis Vuitton ‘Spring In The City’ Spring 2022 Ad Campaign by Creative Director Nicolas Ghesquière with Photographer Ethan James Green with models Akon Changkou, Ashley Radjarame, Grace Valentine, Mona Tougaard

Louis Vuitton welcomes springtime and spring style with the campaign for its new “Spring in the City” capsule collection, captured by photographer Ethan James Green.

Featuring casual yet sophisticated pieces in neutral colors and signature LV patterns, the concise new collection is ideal for a spring afternoon stroll. The campaign imagery channels this feeling through colorful projections, buoyant music, and the confident strides of its models, transforming a simple visual approach into an impactful burst of bright spring energy.

Louis Vuitton Spring 22
Louis Vuitton Spring 22

Creative Director | Nicolas Ghesquière
Photographer | Ethan James Green
Editor | Marie-Amélie Sauvé
Models | Akon Changkou, Ashley Radjarame, Grace Valentine, Mona Tougaard
Hair | Damien Boissinot
Makeup | Pat McGrath

Mark Wittmer
Senior Fashion Writer | The Impression
Mark began writing for The Impression with a focus on advertising and brand communication, before taking on the additional role of fashion critic. Synthesizing these dual perspectives, he offers critical insight on creative, design, and brand strategy while covering runways from Paris, Milan, and New York.
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