The Special Capsule Gets A Summery Campaign Treatment Starring 21 Savage
Louis Vuitton has announced the release of their first-ever men’s summer capsule, a unique collection designed by Virgil Abloh. Abloh conceives the collection in three parts, each corresponding to different times over the course of a long summer day: dawn, noon, and twilight.
The capsule is celebrated in breezy and colorful campaign imagery starring rapper 21 Savage. Captured at Venice Beach, Savage’s casual energy embodies the idea of infinite possibility that is central to Abloh’s conceptual creation of his collections.
The release is timed to an exciting development in Louis Vuitton’s wider production strategy: the brand has committed to ecologically sustainable production for 100% of its products by 2025. Reflecting this positive change, the palette of the summer capsule was specifically conceived and developed without chlorine or metals, and many of the fabrics are recycled or drawn from sustainable sources.
The collection releases worldwide on Friday, March 19th.
