Maison Kitsuné Spring 2025 Ad Campaign

Maison Kitsuné

Spring 2025 Ad Campaign

Review of Maison Kitsuné Spring 2025 Ad Campaign by Creative Director Francesco Petroni with Photographer Colin Dodgson with models Daria Zolotova, Dugyeong Kim, and Limamu Mbaye

Maison Kitsuné basks in Paris’ golden hour with its Spring 2025 campaign. The campaign features creative direction from Francesco Petroni and photography by Colin Dodgson.

A more laid-back take on classic French style (as well as its multifaceted nature as a café and record label in addition to a clothing brand) is at the core of Maison Kitsuné, and this campaign effortlessly captures that spirit. The simple narrative follows a trio of friends through the streets of Paris on a beautiful late-spring afternoon, framing the playfully functional silhouettes and soft colors of the collection against the city that inspired them.

Maison Kitsuné Creative Director | Marcus Clayton
Creative Director | Francesco Petroni
Photographer | Colin Dodgson
Models | Daria Zolotova, Dugyeong Kim, and Limamu Mbaye
Stylist | Imruh Asha
Hair | Sarah Jo Palmer
Makeup | Siddhartha Simone
Casting Director | Holly Cullen


Senior Fashion Writer | The Impression