Review of Marc Jacobs Spring 2025 Ad Campaign by Stylist Jermaine Daey and Photographer & Director Mat+Kat with models Anok Yai, Georgia Palmer, Rolf Schrader
Marc Jacobs brings effortless impact to daily dressing with a pared-back Spring 2025 campaign shot by photographer duo Mat+Kat.
Marking a departure from the cinematic, celebrity-forward, or sexy directions that the brand’s campaigns often take, the still photography portion of the campaign forms a direct look at the brand’s core offering. Joining the iconic Tote, Snapshot, and Crossbody bags is the new Dual purse, an elevated essential that can be styled as a shoulder bag or carried by the leather top handle to seamlessly transition from day to night.
Models Anok Yai, Georgia Palmer, and Rolf Schrader bring enough energy and poise that the straightforward studio portraits still feel exciting, emphasizing that for Marc Jacobs even an everyday look can feel glamorous. A smart still-life photo extends that theme by showcasing the stylish versatility of the Dual bag for carrying daily essentials.
The accompanying video, meanwhile, amps up the energy while trading studio minimalism for slick futurism. Set to a propulsive electronic beat with snappy, dynamic editing, the video sees the models stride through a space of stainless steel and shifting video screens, a world that combines the architecture of physical and digital spaces into a single, stylishly contemporary expression.
The campaign debuted just a couple days after Marc Jacobs’ off-calendar Spring 2025 show, which, with a defiant exploration of exaggerated glamor and experimental volumes, was by no means an “everyday” collection. Taken together, this campaign and that show offer a powerful statement of the brand’s impressive range: whether it’s everyday or extreme, it’s unmistakably Marc Jacobs.
Marc Jacobs Creative Director & Founder | Marc Jacobs
Models | Anok Yai, Georgia Palmer, Rolf Schrader