Marni High Summer 2024 Ad Campaign

Review of Marni High Summer 2024 Ad Campaign by Creative Director Francesco Risso and Photographer Colin Dodgson with model Paloma Elsesser

Marni celebrates summer and the spirit of imaginative collaboration with the new High Summer campaign for its latest Marni Jam collection. The imagery was lensed by photographer Colin Dodgson.

The campaign highlights the newest installment of Marni Jam, which sees the house team up with collaborators both inside and outside the world of fashion for a playful and bold meeting of minds. This time around, creative director Francesco Risso teamed with iconic model and longtime muse Paloma Elsesser and visual artist Alake Shilling, whose painting and sculpture creates a vibrant and sometimes weird world populated by whimsical animal characters.

Having been a long time Marni family member my heart sings at this collision of all of our likes.
It is also a new expression of Marni’s commitment to seeing the beauty in all people with its size extension going to 56 for the first time, as well, as my shared vision of the industry I wish to see. This collection is a reflection of the joy that summer brings: a slurry of sweat, sweetness, and surrender. I am very excited to share this with the world.”
– Paloma Elsesser

Dodgson’s campaign imagery captures Elsesser herself on the streets of Los Angeles, where the golden light of the afternoon sun perfectly complements the collection’s playfully nostalgic and craft-forward vision of languid summer dressing.

Seeing the vibrant spirit of the collection through the lens of an effortless afternoon, the campaign is a lush summation of summer spirit and playful collaboration.