Marni 'Year of the Mouse' Chinese New Year Capsule Collection Campaign Photos and Film

Marni

'Year of the Mouse' Chinese New Year Capsule Collection Campaign

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As the need for constant storytelling married with sales increases due to digital, the smartest of design houses have their ‘capsule collection calendar’ game on and Marni is no exception. Case in point is the houses’ recently released capsule collection by Marni Artistic Director Francesco Risso to help ring in Chinese New Year.

With a special homage to the Year of the Mouse, Marni has released a campaign to showcase the special collection of women’s ready-to-wear pieces and accessories. The campaign is fairly straight forward but with all of the fuss of misperceptions of global maps, and cultural insensitivities from fashion houses with tailored campaigns to China, who could blame them.

Mind you the mouse in the house gives a lot of room for more narrative but hey, why not keep the merchants and distributors happy for the season with a clean and simple campaign they can seed out to their partners and on Instagram, WeChat, and TikTok.

As long as they aren’t as quiet as a mouse.

Marni Creative Director | Francesco Risso