Mia Forsgren & Robert Lussier

Creative Directors

Leading The Style Council creative agency, creative duo Robert Lussier and Mia Forsgren specialize in the bespoke conception of advertising campaigns for luxury brands.

With over 25 years combined experience working at some of New York’s most prestigious agencies, the pair were hired by Dior Parfums to create their in-house art direction studio in 2008. Since then, Forsgren and Lussier have developed some of the most iconic advertising campaigns for the luxury French house. Among their most memorable projects to date are Dior’s “Secret Garden” campaign starring Rihanna in the Palace of Versailles, the “Lady Dior” handbag series, “Miss Dior” campaigns featuring Natalie Portman, and the iconic Louis Vuitton “Spirit of Travel” series. Their work for LVMH has not only rejuvenated the brand, but also connected it to a younger clientele. In 2014, they opened their creative studio, The Style Council. Clients include Dior, Louis Vuitton, Graff, Givenchy, Loewe, Massimo Dutti, Michael Kors, Ray-Ban, and The Accor Hotel Group.

Christian Dior Couture, Christian Dior Parfums, Dior Homme, Givenchy, Le Snob, Loewe, Louis Vuitton, Michael Kors, Ray Ban, The Impression Magazine, CR Fashion Book, CR Men, Harpers Bazaar 


6, Rue Des Quatre-Vents VI
75006 Paris, France
+33 (0)1 58 41 52 55

The Impression 250 is a hand-selected list of fashion’s leading creatives shaping the global fashion narrative today.