Collaboration Brings Italian Design to Dubai’s Luxury Beachfront
Missoni, the Italian fashion brand known for its signature patterns and bold colors, has partnered with DRIFT Beach Dubai at One&Only Royal Mirage to launch the Missoni Resort Club. This year-long collaboration transforms the beachfront venue with Missoni’s distinctive designs, combining the brand’s aesthetic with the resort’s upscale environment.
This marks Missoni’s first Resort Club in Dubai, following a similar initiative at One&Only Reethi Rah. The collaboration integrates Missoni’s signature style into DRIFT’s setting, featuring customized daybeds, cabanas, parasols, and poolside décor. Situated on the shores of One&Only Royal Mirage, the project blends Missoni’s design language with the venue’s modern atmosphere to create a unique guest experience.
The design highlights deep blues and ocean-inspired turquoise tones with accents of emerald green. This initiative aims to bring Missoni’s lifestyle philosophy to an exclusive location, promoting the brand’s global presence while allowing guests to immerse themselves in its iconic style.
