Loris Messina and Simone Rizzo, founders of Sunnei, will lead the house’s next chapter and debut in September during Milan Fashion Week.
Key Takeaways
- Moschino has appointed Loris Messina and Simone Rizzo as creative directors, effective immediately.
- The duo founded Sunnei and served as its creative directors until September 2025.
- Their first Moschino collection will be unveiled in September 2026 during Milan Fashion Week.
- The move points to a renewed focus on cultural relevance, creative identity, and contemporary brand language.
Moschino has appointed Loris Messina and Simone Rizzo as its new creative directors, effective immediately, marking a new creative chapter for the Aeffe-owned house.
The duo, known for founding Sunnei and shaping its distinctive independent voice, will assume creative responsibility for Moschino following their tenure as creative directors of Sunnei, which ended in September 2025. Their first collection for Moschino is slated to debut in September 2026 during Milan Fashion Week.
The appointment brings two designers with a strong command of contemporary culture into a house built on wit, provocation, and fashion irreverence. For Moschino, the move suggests an effort to sharpen its identity around the qualities that have historically set it apart: humor, critique, visual immediacy, and a willingness to challenge convention through the language of fashion.
Massimo Ferretti, executive chairman of Aeffe S.p.A., framed the appointment around the balance between heritage and innovation, noting that Messina and Rizzo bring “a contemporary creative vision, a deep cultural sensibility and the ability to develop relevant and distinctive creative languages.”
That balance will be central to the designers’ task. Moschino’s legacy is inseparable from Franco Moschino’s disruptive point of view, which turned fashion’s own codes into material for commentary. Messina and Rizzo’s work at Sunnei demonstrated a similarly knowing relationship with brand culture, community, and the systems that shape fashion visibility.
In their statement, the designers emphasized their admiration for Franco Moschino’s ability to challenge conventions while maintaining “a clear and consistent voice.” They described the house as “a cultural house driven by a strong, recognizable and radical point of view,” signaling that their approach will likely lean into Moschino’s sharper intellectual and cultural foundations.
For Aeffe, the appointment gives Moschino a chance to reconnect its creative legacy with a more contemporary audience. The September debut will offer the first indication of how Messina and Rizzo plan to translate the house’s irreverent DNA into a modern brand proposition.