Nordstrom Launches New Pop-Up Series Beginning with Bode

Bode Will be the First Brand Highlighted in the Retailer’s Expansive New “The Corner” Pop-Up Activation Series

Nordstrom has announced a series of immersive retail pop-ups at its New York City flagship, dubbed The Corner, through which it will partner with various brands for store takeovers. Positioned at the corner of Broadway and 57th Street, the initiative launches with Bode, the renowned New York-based brand founded by Emily Bode Aujla, celebrated for its distinctive pieces crafted from vintage textiles.

Olivia Kim, Senior Vice President of Creative Merchandising for Nordstrom, expressed enthusiasm for the launch, stating, “We are excited to launch The Corner at Nordstrom with Bode and bring Emily’s vision of American luxury to life in an immersive way.” Kim emphasized The Corner’s role in allowing partner brands to authentically express their perspective and fully design the space as if it were their own.

While pop-up concepts at Nordstrom are not novel, The Corner marks a significant step, with Nordstrom describing it as the largest space ever dedicated to limited-edition shops, spanning 2,000 square feet compared to earlier pop-ups which typically ranged from 350 to 750 square feet. Nordstrom announced plans for upcoming pop-ups, including Skims and Sanrio, among others.

The Bode space, created within the Nordstrom New York City store, was designed in collaboration with Green River Project LLC, a Brooklyn-based interior design firm founded by Aaron Aujla, the designer’s husband, and Benjamin Bloomstein. Bode Aujla highlighted the space’s ability to maintain the warmth and intimacy of other Bode locations while reflecting the sophisticated atmosphere of The Corner and its surrounding neighborhood.

Featuring men’s and women’s ready-to-wear, unique garments crafted from antique textiles, and hand-illustrated pieces rooted in American craft traditions, prices at Bode at The Corner range from $198 to $2,200.

Bode at The Corner is slated to remain open through April 7, with its offerings also available online. An opening event is scheduled for March 14 from 6:30 to 8 p.m. at the space.