Prada Launches “Prada Outdoor”

Prada Outdoor is an Exclusive Prada Installation Inspired by a Range of Outdoor Environments

Prada has announced the launch of Prada Outdoor, an exclusive Prada installation inspired by outdoor environments that debuted in the US on June 4, 2021. Nature in its myriad forms takes center stage in the latest Prada experience, encompassing various landscapes and the changing of the seasons. 

A picnic on the lawn, games on the sand, the cool shade of the trees, and the gleam of the sun on an alpine lodge are four experiences celebrated in Prada Outdoor, a series of pop-up shops and in-store installations dedicated to the emotions conveyed by four settings – Garden, Coast, Mountain, and Snow. Prada Outdoor will contain a selection of original products recalling each particular environment. 

Prada Outdoor makes its debut with “Coast” – now at the Prada Broadway store in NYC. The setting presents a fun-filled beach complete with sand dunes, rocks, and white and ocean-blue tents and sunshades. It’s a place where people can relax in the sun or sip a drink at sunset on the beach bar’s terrace. Amidst beach huts, surfboards, and lookout towers, an exclusive ready-to-wear collection for men and women takes shape, all connected to the theme of Coast. 

In these surroundings, black Re-nylon detailing transforms gabardine beachwear and terry bathrobes into the height of sophistication, to be paired with various items: oversized volumes in stretch drill with macro logos; mini and modern poplin garments with iconic bayadere stripes; minimalist crocheted tunics; perforated nappa leather bomber jackets; and shirts with contrasting double prints. White t-shirts covered with a net of crystals recall a starry sky, while chiffon slip dresses with sequins recreate the crystalline iridescence of water. 

The men’s attire has a similar feel: terry garments with a casual, fifties look; regular and Bermuda shorts made of stretch poplin in bright block colours or with an iconic striped pattern; bowling shirts with a mix of trademark prints; black and white sweatshirts – recalling a new uniform – with a three-dimensional Prada logo; and extremely lightweight perforated nappa bomber jackets. 

The accessories also showcase a vibrant range of materials. The bags are the highlight, and come in a variety of different sizes: multi-coloured cotton drill and woven straw shopping bags, and mini bags made of wicker and leather with a chain or soft terry with an embroidered logo. Wooden jewellery with silver charms sit alongside beach accessories including balls, inflatable rings and mattresses, terry beach towels and cushions, and lunch sets with sandwich boxes and water bottles. The collection is rounded off by a range of sports accessories: surfboards with nylon covers, rackets, skateboards, frisbees, and beach volleyballs. 

Prada Outdoor will travel to Beverly Hills next, followed by Miami and then Neiman Marcus Northpark in Dallas. 

Discover Prada Outdoor installations at the following U.S. store locations: 

New York Broadway – Friday, June 4 – Sunday, June 20, 2021 
Los Angeles Beverly Hills – Monday, June 14 – Sunday, July 4, 2021 
Miami Design – Thursday, June 24 – Monday, July 12, 2021 
Neiman Marcus Northpark Dallas – Tuesday, June 8 – Sunday, June 27, 2021 

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