Pucci Holiday 2022 Ad Campaign


Holiday 2022 Ad Campaign

Pucci Holiday 2022 Ad Campaign by Photographer Oliver Hadlee Pearch with models Felice Nova Noordhoff & Anyiel Majok

Pucci gets beachy for its Holiday 2022 campaign, which was shot by photographer Oliver Hadlee Pearch.

Eschewing winter wonderlands and evergreens, the campaign instead heads to Pucci’s natural habitat – the Mediterranean – for a colorful tribute to the destination holiday. Models decked out in gold jewelry and the brand’s signature goopy 70s graphics pose before the waves with giant beach balls that have been reconfigured as Christmas baubles.

Highlighting swimwear for the holidays is certainly a bold choice, but Pucci is nothing if not bold. The campaign is another focused statement of the brand’s playful commitment to living life in color.

Pucci Creative Director | Camille Miceli
Photographer | Oliver Hadlee Pearch
Models | Felice Nova Noordhoff, Anyiel Majok
Stylist | Imruh Asha
Hair | Damien Boissinot
Makeup | Karin Westerlund
Casting Director | Piergiorgio Del Moro