Rihanna and Puma Extend Their Sneaker Collaboration

Rihanna and Puma Extend Their Sneaker Collaboration

The Latest Fenty x Puma Offering is the Creeper Phatty Earth Tone

Puma and Rihanna’s Fenty brand have launched their latest collaborative shoe, the Creeper Phatty Earth Tone. The collaboration continues Rihanna’s bigger and bolder update of the sneaker originally launched by Puma in 2015, this time executing it with lux nubuck materials in earthy colorways and touches of gold.

The launch is highlighted with a set of campaign imagery shot by photographer Philippa Price and featuring Rihanna herself, who embodies the titular “creeper” concept as she stalks through nocturnal farmland in a mossy, Swamp Thing-esque couture ensemble.

Rihanna and Puma are also set to host a “European-based event” in celebration of the launch.

The exclusive taupe colorway of the sneaker will drop immediately following on April 17 at midnight on Puma’s website. The Green Fog and Warm White colors launch on April 25 worldwide on Puma’s website, Puma stores, and global retailers including Foot Locker, JD Sports, and Zalando.

Agency | MA+Group
Creative Director | Philippa Price/MA
Photo + Film Director | Philippa Price/MA
Still Life Photography | Charly Gosp/MA
Stylist | Savannah Baker