Saint Laurent

'Fine Jewelry' Spring 2023 Ad Campaign

Review of Saint Laurent ‘Fine Jewelry’ Spring 2023 Ad Campaign by Creative Director Anthony Vaccarello with Photographer Juergen Teller

Introducing Saint Laurent’s inaugural Fine Jewelry Collection, blending classic motifs with modern design for a bold take on luxury. Inspired by the iconic Cassandre and Maillon symbols, each piece is a testament to Saint Laurent’s enduring elegance.

Juergen Teller shot the campaign in an elegant, shadowy garden, showcasing the stunning pieces in all their glory. The contrast of the dark setting and bright gems creates a sense of drama, perfectly capturing the essence of the brand.

But what sets this collection apart is its fusion of haute couture and horticulture. The models don daring, cutting-edge designs while surrounded by the simple, natural beauty of the garden. With Saint Laurent Fine Jewelry, you can experience the best of both worlds – avant-garde fashion and the tranquility of nature.

Saint Laurent Creative Director | Anthony Vaccarello
Photographer | Juergen Teller

Mackenzie Richard
Editorial Director | The Impression
Mackenzie Richard, our Editorial Director, embarked on her career with a primary focus on art industry marketing, representing renowned artists including Sol LeWitt and Jean-Michel Basquiat. Over time, her path led her into the roles of an art director and editor, where she now oversees The Impression's editorial and art teams. Leveraging her distinctive background in art and literature, Mackenzie provides critical insights into creative, design, and brand strategy while extensively covering runways globally.
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