Saint Laurent #YSL33 Fall 2020 Ad Campaign Photos

Saint Laurent

#YSL33 Fall 2020 Ad Campaign


Juergen Teller lenses Grace Hartzel in a new campaign from Saint Laurent.

Creative director Anthony Vaccarello recruited the prolific German photographer to capture his Fall 2020 collection. While studio photography is quite rare for Teller – his style tends to be more documentarian, candidly captures his subjects in the midst of life – this campaign is an exception. He captures Hartzel in simple studio portraiture, making use of both color and black-and-white. Relying on the single set piece of a large, sculptural lighting fixture, he finds echoes between the way light plays across the multifaceted metal and the shimmering textures of Vaccarello’s designs. It is impressive how much aesthetic cohesion and depth Teller can pull out of just a few visual elements.

The campaign sets a simple goal: to show the strength of Vaccarello’s designs. Eschewing conceptual frills, Teller’s compositions make subtle and brilliant use of pattern to beautifully meet this goal.

Saint Laurent #YSL33 Fall 2020 Ad Campaign Photos
Saint Laurent #YSL33 Fall 2020 Ad Campaign Photos

Saint Laurent Creative Director | Anthony Vaccarello
Creative Director | Anthony Vaccarello
Photographer/Director | Juergen Teller
Model | Grace Hartzel


Fashion Writer | The Impression