Salvatore Ferragamo

'Magic of Print' Spring 2020 Ad Campaign

Salvatore Ferragamo celebrates the release of a special spring collection with an eye-catching animation.

The collection is comprised of accessories decked out in elegant floral prints that feel perfect for springtime. The video smartly echoes this motif by bringing the prints to life through colorful animation. An ambient soundtrack and a chorus of birdcalls provide a feeling of tranquility as the patterns shift and bloom hypnotically.

The brand also released a series of still images from the video onto the Instagram, timing the release to coincide with Mother’s Day.

Animation can be a smart choice in that it eschews the need for photographers, models, locations, and instead relies on the strength of a singular artistic vision. Salvatore Ferragamo has made perfect use of this power, using it to create a world that feels completely in harmony with the objects that inspired it.

Senior Fashion Writer | The Impression