Review of SIR. Pre-Fall 2024 Ad Campaign by Creative Director of Agency X with Photographer Jennifer Stenglein and models Maria Baza and Aude Magharam
SIR. continues its dream-like journey into the perfect summer with its new Pre-Fall 2024 campaign by photographer Jennifer Stenglein.
Bringing new structures like fixed halter tops and gathered details to its resort-minded practice, the Australian brand incorporates a 90s influenced design mentality while subtly guiding its etheral aesthetic forward. Stenglein’s images of models Maria Baza and Aude Magharam make it seem as if these characters have just risen from the sea, exuding a languorous and dreamy quality.
With a soft focus on materiality and connection with the natural world, the campaign is a lush ode to the simple joys of summer.
SIR. Creative Directors | Nikki Campbell and Sophie Coote
Photographer | Jennifer Stenglein
Models | Maria Baza and Aude Magharam
Hair & Makeup | Jasmine Abdallaoui