Skims Fall 2023 Best of SKIMS ad campaign with Kim Cattrall, Hari Nef, Lana Condor, Coco Jones, and Nelly Furtado

Skims

'Best of SKIMS' 2023 Ad Campaign

Review of Skims ‘Best of SKIMS’ 2023 Ad Campaign by Photographer Vanessa Beecroft  with Talent Kim Cattrall, Hari Nef, Lana Condor, Coco Jones, and Nelly Furtado

Skims channels star power and personal style for its latest campaign. Shot and directed by photographer Vanessa Beecroft, the ad features an impressive lineup of talented women: Kim Cattrall, Hari Nef, Lana Condor, Coco Jones, and Nelly Furtado.

The campaign celebrates confidence, individuality, and feeling great in one’s own body. As a smart way to carry out these themes, the campaign makes the great move of having each star style themselves, picking out the Skims underwear and basic layers that they would wear in their real lives.

In addition to the sensual and minimalist portraits, the campaign features a video wherein each star shares thoughts and experiences on how it feels to wear Skims. It’s a clever and down-to-earth way to spotlight the personalities of these creative women while emphasizing the brand’s value of helping people feel comfortable and confident in their own skin.

Skims Creative Director | Kim Kardashian
Photographer | Vanessa Beecroft 
Talent | Kim Cattrall, Hari Nef, Lana Condor, Coco Jones, and Nelly Furtado

Mark Wittmer
Senior Fashion Writer | The Impression
Mark began writing for The Impression with a focus on advertising and brand communication, before taking on the additional role of fashion critic. Synthesizing these dual perspectives, he offers critical insight on creative, design, and brand strategy while covering runways from Paris, Milan, and New York.
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