In elaboration of its Summer 2022 collection and campaign, celebrating fungi as the future of fashion and our planet, on Monday Stella McCartney hosted an exclusive event at Milan’s iconic Porta Nuova.
Stella McCartney’s “Future of Fashion: An innovation conversation with Stella McCartney” exhibit is launching at the 60th annual Salone del Mobile, the world’s largest furniture fair.
Continuing the Summer 2022 collection and campaign’s theme of fungi are the future of fashion and our planet, the 200-square-metre installation combines cutting-edge fashion and design. It will also introduce Stella McCartney’s first-ever interiors partnerships – including collaborations with iconic Italian furniture maker B&B Italia as well as heritage British wallpaper house Cole & Son.
Guests can explore curated items from Stella McCartney’s over two decades of conscious leadership, such as the new Frayme Mylo™️ bag – the world’s first-ever luxury bag crafted from mycelium, created in partnership with Bolt Threads. Areas of focus are vegan, mycelium, regenerated and plant-based material innovations. Other highlights include: a material innovation pop-up shop, exclusive interiors partnerships, larger-than-life fungi sculptures and an immersive infinity room.
