Tod’s The Art of Craftmanship A Project by Tim Walker Photo Exhibition

Tod’s celebrates the tradition of craftsmanship and Italian know-how with The Art of Craftsmanship, a project in collaboration with internationally renowned photographer, Tim Walker. Craftsmanship and the excellence of Made in Italy have always been the founding values of the Tod’s universe, where quality and attention to detail are the expression of the great knowledge and skills of creative artisans.

From the encounter between Tim Walker’s creativity and Tod’s craftsmanship tradition, comes a story made up of images and videos, that retraces in an ironic and surreal way the phases of creation of the brands iconic products, from the Di Bag to the Gommino. With a contemporary language, the artist plays on the proportions of the objects made and the tools that accompany and represent the most important craftsmanship steps: cutting the leather, stitching and brushing.

In The Art of Craftsmanship, each image tells a story of quality and tradition, reminding us that behind every product are the tools that make it and that behind each of these are the hands and knowledge of those who use them.

Italian lifestyle and exceptional craftsmanship are core values for Tod’s and having them interpreted by Tim Walker allows us to convey these values also to the young generations, speaking their language
– Diego Della Valle, President and CEO of Tod’s Group

In this increasingly digital world, where so much is being created on an industrial scale by machines, the value of craftmanship is increasingly precious. The people I met in the company and their experience were the real source of inspiration
– Tim Walker

In each of these images resonates a message of art and beauty, of knowledge and work well done, symbols of those authentic values that today even the youngest are rediscovering and of which Tod’s is known for.

The project was unveiled on various platforms and launched with an exhibition during Milan Design Week 2023 at the Cavallerizze of the Museo Nazionale della Scienza e della Tecnologia Leonardo Da Vinci on April 19th. The exhibition will be open to the public until Saturday 22nd and will then travel around the world throughout the year.