The Best Breakout Fashion Ad Campaigns of 2023 as chosen by Kenneth Richard
While having great product and a distinct design perspective are essential ingredients for a young brand’s growth towards success, ad campaigns can be even more important. The campaign is how you fill a static design element with life and direction, inviting potential customers to take the brand’s narrative in their own direction.
The Attico harnessed the energy of its debut runway show in Milan with a similarly strong campaign that appeared around the same time. Brand-new brand Zomer debuted with a campaign that nodded to childhood fashion fantasy in the form of its all-kid cast. Les Benjamins and Bagllet drew on the visual energy of sci-fi classics like Dune and The Matrix, while Altuzarra and Shushu/Tong showed that often all that’s needed to elevate a lookbook into a campaign is a smart art director.
Here are The Impression’s Top 10 Breakout campaigns of the Fall 2023 season as selected by Cheif Impressionist Kenneth Richard.
The Attico Creative Directors | ilda Ambrosio and Giorgia Tordini Photographer | Vito Fernicola Art Direction | Louis Burguet Models | Steinberg Stylist | Emmanuelle Alt Hair | Benjamin Muller Makeup | Ana Takahashi Casting Director | Piergiorgio Del Moro, DM Casting Set Designer | Martina Colli
Noah Creative Director | Brendon Babenzien Art Director | Tyler Wray Photographer | Samuel Bradley Models | Hannah Han, Sally Bloom Hair | Taichi Saito Makeup | Shoko Sawatari Set Designer | Caz Slattery
Shushu/Tong Creative Directors | Liushu Lei and Yutong Jiang Creative Director | Ryan Wong Photographer | Marili Andre Model | Tanya Churbanova Stylist | Liu Xiao Hair | Yuji Okuda Makeup | Aurore Gibrien Casting Director | Vince Lou Set Designer | Olivia Aine Stylist Assistant | Moni Production | Producinglove Retouching | Aly Studio
Zomer Creative Directors | Danial Aitouganov and Imruh Asha Photographer | Oliver Hadlee Pearch