Top 10 Fashion Accessories Ad Campaigns of Spring 2020
More often than not accessories are the major breadwinners yet far too often in fashion communication, from fashion shows to ads, ready-to-wear plays the hero while accessories are just that – an accessory.
This season however several fashion houses pushed accessories to the forefront of their campaigns and in the case of Bottega Veneta, clothes didn’t even make it into some of the campaign images. Miu Miu too pushed accessories to the front, counterbalancing RTW in a sublime art directed artisanal narrative from Katie Grand.
And speaking of art, Nicolas Ghesquière at Louis Vuitton helped highlight the labels bread-and-butter juxtaposing modern handbags with classical art in a sophisticated and enriching campaign entitled Anachronism which tied into his Fall 2020 collection. Digital artist Matthew Stone lent his brushwork to Gentle Monster in a 3-D piece entitled My Mars which raised the bar for fashion digital arts.
Both Giuseppe Zanotti and Isabel Marant captured the beauty of simplicity in their less-is-more campaigns where legs lend the charge but art direction heightened the sophistication and sensuality.
Overall it was a strong season for accessories that perhaps tipped the scales to more balance. Here are Top 10 Fashion Accessories Ad Campaigns of Spring 2020 as selected by Chief Impressionist Kenneth Richard and the team at The Impression.
Bottega Veneta Creative Director | Daniel Lee Creative Director | Edward Quarmby Photographer | Tyrone Lebon Models | Mica Argañarazand & Edoardo Sebastianelli Stylist | Marie Chaix Hair | Gary Gill Makeup | Lauren Parsons Set Designer | David White Casting Director | Anita Bitton Location | Ponza, Italy
Chanel – Over The Moon
Production | Cinq Étoiles Productions Director/Photographer | Thurstan Redding Director of Photography | Ross Richardson Models | Giedre Dukauskaite, Cristiano Palmerini, Imari Karanja, Xiao Wen Ju Stylist | Charlotte Collet Hair | Sebastien Richard Makeup | Adrien Pinault Manicurist | Severine Loreal Set Designer | Jean-Michel Bertin Music | There’s a Moon Out Tonight by The Capris
Gentle Monster – My Mars
Artist | Matthew Stone
Gentle Monster – Jentle Home
Photographer | Hugo Comte Talent | Jennie Kim
Giuseppe Zanotti Creative Director | Giuseppe Zanotti Agency | Atelier Franck Durand Creative Director | Franck Durand Photographer | Joaquin Laguinge Stylist | Geraldine Saglio
Isabel Marant Creative Director | Isabel Marant Isabel Marant Chef de Projet Image | Arthur Machin Photographer | Joaquin Laguinge Makeup | Sohphea Yen Casting | Daniel von der Graf Set Designer | Eleonora Succi Model | Kaya Wilkins
Louis Vuitton – Anachronism
Louis Vuitton Creative Director | Nicolas Ghesquière
Louis Vuitton – Twist
Louis Vuitton Women’s Creative Director | Nicolas Ghesquière Photographer | Craig McDean Model | Kaia Gerber
Brand Creative Director | Miuccia Prada Creative Director | Katie Grand Photographer | Call This Number, Liz Collins, Lynette Garland Videographer | Robbie Mailer-Howatt Models | Alexis Sundman, Bella Hadid, Bo Gebruers, Jordan Leftwich, Kaila Wyatt, Lea Julian, Lila Moss, Patrycja Piekarska, Pia Ekman, Tang He, Tomiwa Adeshina, and Xiao Wen Ju Stylist | Katie Grand Location | Casa Corberó Music | Happy House by Siouxsie & The Banshees
Sr. Director of Brand Creative | Andrew Tiller Photographer | Ethan James Green Talent | Serena Williams Stylist | Gabriella Karefa-Johnson Hair | Angela Meadows Makeup | Natasha Gross