Top 10 Fashion Accessories Ad Campaigns of Spring 2020

More often than not accessories are the major breadwinners yet far too often in fashion communication, from fashion shows to ads, ready-to-wear plays the hero while accessories are just that – an accessory.

This season however several fashion houses pushed accessories to the forefront of their campaigns and in the case of Bottega Veneta, clothes didn’t even make it into some of the campaign images. Miu Miu too pushed accessories to the front, counterbalancing RTW in a sublime art directed artisanal narrative from Katie Grand.

And speaking of art, Nicolas Ghesquière at Louis Vuitton helped highlight the labels bread-and-butter juxtaposing modern handbags with classical art in a sophisticated and enriching campaign entitled Anachronism which tied into his Fall 2020 collection. Digital artist Matthew Stone lent his brushwork to Gentle Monster in a 3-D piece entitled My Mars which raised the bar for fashion digital arts.

Both Giuseppe Zanotti and Isabel Marant captured the beauty of simplicity in their less-is-more campaigns where legs lend the charge but art direction heightened the sophistication and sensuality.

Overall it was a strong season for accessories that perhaps tipped the scales to more balance. Here are Top 10 Fashion Accessories Ad Campaigns of Spring 2020 as selected by Chief Impressionist Kenneth Richard and the team at The Impression.

Bottega Veneta

Bottega Veneta Creative Director | Daniel Lee
Creative Director | Edward Quarmby
Photographer | Tyrone Lebon
Models | Mica Argañarazand & Edoardo Sebastianelli
Stylist | Marie Chaix
Hair | Gary Gill
Makeup | Lauren Parsons
Set Designer | David White
Casting Director | Anita Bitton
Location | Ponza, Italy

Chanel – Over The Moon

Production | Cinq Étoiles Productions
Director/Photographer | Thurstan Redding
Director of Photography | Ross Richardson
Models | Giedre Dukauskaite, Cristiano Palmerini, Imari Karanja, Xiao Wen Ju
Stylist | Charlotte Collet
Hair | Sebastien Richard
Makeup | Adrien Pinault
Manicurist | Severine Loreal
Set Designer | Jean-Michel Bertin
Music | There’s a Moon Out Tonight by The Capris

Gentle Monster – My Mars

Artist | Matthew Stone

Gentle Monster – Jentle Home

Photographer | Hugo Comte
Talent | Jennie Kim

Giuseppe Zanotti

Giuseppe Zanotti Creative Director | Giuseppe Zanotti
Agency | Atelier Franck Durand
Creative Director | Franck Durand
Photographer | Joaquin Laguinge
Stylist | Geraldine Saglio

Isabel Marant

Isabel Marant Creative Director | Isabel Marant
Isabel Marant Chef de Projet Image | Arthur Machin
Photographer | Joaquin Laguinge
Makeup | Sohphea Yen
Casting | Daniel von der Graf
Set Designer | Eleonora Succi
Model | Kaya Wilkins

Louis Vuitton – Anachronism

Louis Vuitton Creative Director | Nicolas Ghesquière

Louis Vuitton – Twist

Louis Vuitton Women’s Creative Director | Nicolas Ghesquière
Photographer | Craig McDean
Model | Kaia Gerber

Miu Miu

Brand Creative Director | Miuccia Prada
Creative Director | Katie Grand
Photographer | Call This Number, Liz Collins, Lynette Garland
Videographer | Robbie Mailer-Howatt
Models | Alexis Sundman, Bella Hadid,  Bo Gebruers, Jordan Leftwich, Kaila Wyatt, Lea Julian, Lila Moss, Patrycja Piekarska, Pia Ekman, Tang He, Tomiwa Adeshina, and Xiao Wen Ju
Stylist | Katie Grand
Location | Casa Corberó
Music | Happy House by Siouxsie & The Banshees

Stuart Weitzman

Sr. Director of Brand Creative | Andrew Tiller
Photographer |  Ethan James Green
Talent | Serena Williams
Stylist |  Gabriella Karefa-Johnson
Hair | Angela Meadows
Makeup |  Natasha Gross