Top 10 Fashion Accessories Ad Campaigns of Spring 2022
Top 10 Fashion Accessories Ad Campaigns of Spring 2022 Season as chosen by Kenneth Richard
Creating an accessories campaign presents both unique challenges and exciting opportunities. It reverses the typical order of importance for dressing: the supporting role becomes the star. Creatives are tasked with bringing a bag or a pair of shoes to the fore. These pieces are often, however, a label’s best-selling products, and so an excellent accessories campaign is just as important as any other – if not more.
Though they can often feel less involved concept- or narrative-wise, accessories campaigns are an extremely important and effective way for a house to communicate the fantasy and drama of high fashion while also connecting with people on a real level.
13 09 SR made a splash with its minimal yet uplifting and fresh debut campaign that put a simple focus on the brand’s unique and environmentally conscious designs. The only other brand on the list that focuses solely on accessories, Gentle Monster collaborated with Blackpink’s Jennie and accompanied the campaign with an original video game in which top players could win prizes from the collection.
Versace brought in top stars like Cole Sprouse and Emily Ratajkowski to fill their simple accessories campaign with recognizable character, confidence, and style.
Symbolically communicating rising to new heights, Balmain’s super-strength-infused campaign was a uniquely smart way to communicate the strength of the house’s contemporary vision, forming a forceful and recognizable statement of its ongoing creative mission to champion diverse and powerful women.
Here are the Top 10 Accessories Ad Campaigns of Spring 2022 as selected by our Chief Impressionist, Kenneth Richard.
13 09 SR
13 09 SR Creative Director | Serge Ruffieux Photographer | Zachary Handley Models | Catarina Guedes Stylist | Dimitri Rivière
Creative Director | Sarah Burton Photographer | Sophie Muller Talent | Lucia Fairfill
Balmain Creative Director | Olivier Rousteing Photographer | An Le Models | Tami Williams, Magdaleno Delgado, Natalie Ogg & Alton Mason Stylist | Andrew Mukamal Hair | Charlie Le Mindu Makeup | Marcelo Gutierrez Casting Director | Now Open Tv Set Designer | Philipp Haemmerle Location | World Trade Center, New York, NY
Gentle Monster Creative Director | Hankook Kim Photographer | Hugo Comte Talent | Jennie
Gucci ‘Open Road’
Gucci Creative Director | Alessandro Michele Photographer | Luo Yang Art Director | Lolita Jacobs, J-B Talbourdet-Napoleone Videographer | Thurstan Redding Talent | Lou Doilon, & Ni Ni
Loewe x Studio Ghibli
Loewe Creative Director | Jonathan Anderson Photographer | Juergen Teller Talent| Mica Argañaraz, Kit Butler and Dua Saleh Hair | Keisuke Terada Makeup | Hiromi Ueda
Creative Director | Nicolas Ghesquière Photographer | Viviane Sassen Location | France’s tidal island Mont Saint-Michel, desert valley of Wadi Rum, Greek island of Milos
Tom Ford Eyewear
Tom Ford Creative Director | Tom Ford Photographer | Adam Katz Sinding Talent | Linda Helena, Mathieu Simoneau, Saibatou Toure, Stan Taylor Stylist | Carine Roitfeld Hair | Duffy Makeup | Diane Kendal Casting Director | Piergiorgio Del Moro
Versace Creative Director | Donatella Versace Photographer | Stephen Klein Talent | Cole Sprouse Stylist | Allegra Versace Hair | Didier Malige Makeup | Aaron de Mey
Versace ‘La Medusa’
Versace Creative Director | Donatella Versace Photographer | Oliver Hadlee Pearch Models | Emily Ratajkowski, Mona Tougaard, & Loli Bahia Stylist | Allegra Bec Hair | The Green Apple Italia Makeup | Luca Cianciolo
WHERE FASHION GETS CREATIVE
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