Tory Burch Holiday 2024 Ad Campaign

Review of Tory Burch Holiday 2024 Ad Campaign by Photographer Oliver Hadlee-Pearch with models Felice Noordhoff and Annemary Aderibigbe

Tory Burch embarks on a sun-kissed seasonal getaway with the new Holiday 2024 campaign by photographer Oliver Hadlee-Pearch.

Eschewing your typical home-for-the-holidays narrative and swapping snowflakes for sunshine, the campaign heads for a destination holiday at Lake Como. Models Felice Noordhoff and Annemary Aderibigbe saunter along the shoreline, cool off in the shade of a colonnade, or venture across the clear blue waters on a wood-paneled boat. In a nice touch, more familiar winter holiday aesthetics still feel subtly present in the styling, which focuses on festive texture and shine.

While the visual perspective is simple, fresh, and focused, it’s in the digital video format that the campaign’s smart strategy really comes through. Alongside the still images is an extensive series of short video clips, which the brand will be able to rhythmically release to its Instagram and TikTok channels over the entire course of the holiday season, consistently extending the narrative while driving engagement and gift-giving inspiration.