Tory Burch Spring 2024 Fashion Show Review

Tory Burch

Spring 2024 Fashion Show Review

The Light Touch

Review of Tory Burch Spring 2024 Fashion Show

By Mark Wittmer

THE COLLECTION

THE WOW FACTOR
5
THE ENGAGEMENT FACTOR
7
THE STYLING
6
THE CRAFTSMANSHIP
7.5
THE RETAIL READINESS
6.5

THE VIBE

THE THEME
For Spring 2024, Tory Burch took her commitment to designing to serve the needs of sophisticated women in a few new directions, finding a stripped-back new focus on materiality and lightness that lend a subtly retro-futurist flavor to her contemporary take on classic American sportswear. Women’s garment construction techniques historically associated with restriction, like crinolines, boning, and hairnets, are instead put to work in serving the motions of the body, while innovative fabrics similarly opt for lightness and motion.

THE BUZZWORDS
Light. Sleek. Dynamic.

THE SHOWSTOPPER

Look # 32
As she herself mentioned backstage, it’s quite out of character for Tory Burch to opt for short dresses and skirts. But these pieces actually felt like some of the collection’s strongest moments, and the gorgeous layering here provided some visual complexity in a collection that was perhaps almost too stripped-back.

THE DIRECTION

THE ON-BRAND FACTOR
6
THE BRAND EVOLUTION
7
THE PRESENTATION
7
THE INVITATION
0
PRO
New directions
Great setting
Focused
CON
Somewhat off-brand
Lackluster styling

THE QUOTE

Seeking calm and lightness amidst a chaotic world, Tory Burch deployed innovative fabrics and a stripped-back focus to land at an intriguing point that feels retro, yet not connected to a specific past era, futuristic, but not science-fiction. Perhaps that’s just a complicated way of saying “contemporary” – in a present moment when women are rightfully demanding more freedoms than ever, Tory Burch shows them a way of dressing that is liberated but sophisticated.”

THE WRAP UP

Though that ambition doesn’t come together in every look, it’s always exciting to see an established designer with a familiar formula work to break out of their own mold. Here Tory Burch has landed at an interesting point that feels retro, yet not connected to a specific past era, futuristic, but not science-fiction. Perhaps that’s just a complicated way of saying “contemporary” – in a present moment when women are rightfully demanding more freedoms than ever, Tory Burch shows them a way of dressing that is liberated but sophisticated.