Versace La Vacanza Summer Ad Campaign

Review of Versace ‘La Vacanza’ Summer 2022 Ad Campaign by Creative Director Donatella Versace with Photographer Camille Summers-Valli with model Iris Law

Versace hits the beach with a colorful and sundrenched campaign for this summer’s edition of the house’s La Vacanza collection. The imagery was captured by photographer Camille Summers-Valli.

The campaign marks the first time model and actor Iris Law has taken on the role of Versace muse, and the imagery proves she’s up to the task. Decked out in vibrant swimwear, Versace shades, and gold jewelry, she exudes poise, sensuality, and playfulness as she lounges on a sunkissed shoreline.

“Summer vacation luxury should look beautiful and seductive, but also be expressive and fun. We have a star in Iris whose unique attitude has all of these elements and I’m really excited that she’s part of this campaign and now part of the Versace family.”
-Donatella Versace, Versace Creative Director

Focused, bold, and bright, the campaign brings distinct Versace style to a timeless daydream of summer vacation daze.