Polymath artist, architect, creative director, and fashion designer Virgil Abloh can now add automobile artist to his resume as Louis Vuitton Men’s leading man teams with Mercedes-Benz in the first initiative of its kind, Project Geländewagen.
The project pairs Abloh with Mercedes-Benz Chief Design Officer, Gorden Wagener to unify fashion and art with automotive to push the boundaries of each respective creative realm and rebuild the luxury landscape anew leveraging the Mercedes-Benz G-Class, which turned 40 in 2019.
The artwork will be digitally launched to a global audience on Tuesday 08 September 2020, 4:00PM CET, just ahead of the forthcoming digital fashion weeks.
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