Anya Hindmarch Celebrates her Favorite Cult Food Brands
Anya Hindmarch Introduces The Ice Cream Project – the latest concept store at The Village – offering a collection of unexpectedly delicious ice creams and sorbets celebrating Anya Hindmarch’s favourite cult food brands.
Set to be the coolest place to visit in London this summer, the Ice Cream Project is a minimalist temple to the joy of ice cream and sorbet, but with a difference. Sleek silver freezers line the walls, stacked with ice cream pots printed with household names more typically found in the pantry than the freezer…. savoury sauces, condiments, tea, breakfast cereals and even baked beans. The bravest can also experiment with individual scoops to make their own unusual combinations.
Making ‘everyday things in an extraordinary way’ has always been a passion of mine and is the reason why I love to play with iconic brands. The Ice-cream Project sets out to challenge perceptions, working with the most sophisticated ingredients and recipes in an artful way
-Anya Hindmarch
Each unexpectedly delicious flavour, which is hand-made in small batches in Devon, is available by the scoop or in 500ml tubs to take away. Perfect for summer days and as a present for the curious epicurean in your life. A selection of the Anya Brands accessories collection which inspired this idea will also be available in store.
