Style and Scent Collide: Harry Styles’ Pleasing Reveals New Fragrances and Fashion Pieces
Harry Styles, celebrated for enchanting audiences with his music and style, is expanding his sensory allure with the launch of a new fragrance collection under his brand, Pleasing. This exciting venture marks a new olfactory chapter for the Vogue cover star, following his successful foray into the fashion and beauty industry.
The collection, unveiled at a high-profile event in London, features a trio of distinct scents, each embodying Styles’s effortless charm and crafted with the expertise of renowned perfumer Jérôme Epinette. Epinette, the creative mind behind acclaimed fragrances for Byredo and Off White, has infused Styles’s signature easygoing essence into each aroma.
The fragrance lineup includes “Bright, Hot,” inspired by the sun-soaked visuals of Styles’s “Golden” video, with a blend of woody-amber, plum, tobacco, vanilla, and oceanic notes. “Closeness” evokes an intimate aura with its mix of cashmere wood, salted musk, and cardamom, reminiscent of the sultry tones in “Music for a Sushi Restaurant.” Completing the collection is “Rivulets,” presented in a striking blue-and-red bottle that echoes the “As It Was” dancer jumpsuits, offering a scent narrative of chance encounters and notes of skin musk, amber, lemon, and white linen.
The design of the bottles is as thoughtfully executed as the fragrances themselves, featuring a unique curved bottom that mirrors Styles’s dynamic stage presence.
In true Harry Styles fashion, the fragrance launch will be complemented by a clothing release, featuring knit sweaters, including the Swan design famously worn by Styles. These pieces will be available from December 1 on the Pleasing website, adding another dimension to the brand’s growing repertoire.
To experience the collection firsthand, fans and fragrance enthusiasts can visit pop-up locations in London’s Selfridges Corner Shop, as well as in New York City and Los Angeles, starting November 16. This expansion of Harry Styles’s brand into the realms of fragrance and fashion underscores his diverse creative talents and his commitment to offering fans a holistic sensory experience.
