The First Pre-Collection from Creative Director Stefano Gallici
Ann Demeulemeester has announced a Pre-Spring 2025 collection. The first pre-collection from creative director Stegano Gallici, whose first collection for the house was Spring 2024, it will debut in Paris in May.
The announcement builds on positive sales results for the new designer’s take on the brand, which saw sales for his second runway collection grow by 44% compared to the previous season. A key driver of this success has been the introduction of the Ann Demeulemeester Wardrobe Collection, a meticulously curated selection of timeless essentials designed to complement the brand’s iconic runway aesthetic. The house shared that this collection alone accounted for 20% of revenue during the Fall 2024 sales campaign.
This strategic expansion of the brand’s product range represents nimble thinking in how to capitalize on the positive results of its new creative direction.
The Spring 2025 pre-collection will be shown from May 21st to the 24th at the brand’s showroom at 4 Rue de Saintonge in Paris.
