The House Brings a Pop-Up Shop and Dolce Vita Aesthetic to the Resort Destination
Dolce & Gabbana is set to transform Gurney’s Montauk Resort & Seawater Spa with its distinct style through a comprehensive creative takeover and pop-up shop.
Gurney’s Montauk Resort will be adorned in Dolce & Gabbana’s signature Blu Mediterraneo theme. The resort will feature the classic white and intense blue hues of traditional majolica, enveloping the beach club and lounge areas in an atmosphere reminiscent of the Mediterranean.
Central to this transformation is an exclusive pop-up store, which will mirror the resort’s new aesthetic with its elegant vertical striped pattern. The store will offer a curated selection of Dolce & Gabbana clothing and accessories, providing Montauk’s milieu of travel-minded artists, surfers, and adventurers with a taste of the Italian dolce vita.
