A new multiyear agreement with the All England Club marks 20 years of outfitting the tournament, with the partnership’s anniversary anchored by a debut Purple Label capsule and expanded London activations
Ralph Lauren has renewed its agreement with the All England Club to continue as Official Outfitter of The Championships, Wimbledon, entering its third decade in the role. The brand has held the title since 2006, making it the first and only designer in Wimbledon’s 149-year history to carry it.
This year’s partnership is anchored by the debut of a Purple Label Wimbledon capsule, designed and produced in Italy, marking the first time the brand’s highest tier has been brought into the tournament’s official collection. The capsule includes a reversible jacket in cotton-cashmere twill and a cable-knit cardigan in cotton, linen, and mulberry silk, alongside the broader Polo Ralph Lauren x Wimbledon 2026 range. Exclusive vintage Polo pieces from 2006 to 2020 will be available at New Bond Street, Sloane Square, and the Wimbledon Shops.
On the grounds, Ralph Lauren is operating The Boutique and Café at Wimbledon’s Southern Village, now in its second year. In London, a month-long Sloane Square pop-up running from June 15 through the tournament’s close on July 12 will host the RL Clubhouse, with panels, outdoor games, and oversized Polo Bear grass sculptures, shifting to a live broadcast venue from June 29.
The Purple Label debut is the clearest signal of where the partnership is heading. After two decades of building Wimbledon into a seasonal brand platform, Ralph Lauren is now using the renewal to trade the association upmarket, attaching its most elevated line to the tournament’s prestige at a moment when the brand has surpassed $8 billion in annual revenue. The partnership, long a vehicle for accessible sportswear, is quietly becoming something with more deliberate luxury positioning.
