Expanding Its Connection with the World of Sports, Louis Vuitton Adds the Soccer Star to Its Community Lineup
Louis Vuitton has unveiled Jude Bellingham, a rising star of English football, as its newest Friend of the House, continuing the brand’s push into the world of sports that sees athletes as a new generation of style icons.
Bellingham, whose career has soared from Birmingham City to Borussia Dortmund, and now to Real Madrid, has become a major figure in international football. His impressive performances on the field have earned him numerous accolades, including the coveted title of La Liga Player of the Season. Bellingham’s contributions to Real Madrid’s successes in both La Liga and the Champions League further solidify his status as one of the brightest talents in the sport. Photographer Gabriel Moses paid tribute to Bellingham’s achievements by capturing him in his signature open-arms celebration pose, with styling by Matthew Henson.
Off the field, Bellingham has made waves in the fashion world – including walking in Pharrell Williams’ debut Spring 2024 show for Louis Vuitton. With a unique fashion sense that resonates with Williams’ vision of menswear as a space for personal expression, Bellingham has positioned himself as a style icon among athletes. “I’m excited to welcome Jude to the House, his charismatic personality and what he has already achieved on his inspiring journey will add so much to our LVers community,” says Pharrell Williams, Louis Vuitton’s Men’s Creative Director.
Bellingham’s commitment to charitable initiatives aligns with Louis Vuitton’s focus on philanthropy, further cementing the shared values between the footballer and the luxury brand. His dedication to both his sport and social causes reflects the spirit of Louis Vuitton’s community, which celebrates excellence on and off the field.
“It is such a pleasure to join the Louis Vuitton family. Since I was young, I have always been attracted to the House. I am so happy to continue building a relationship with Pharrell whose work I truly admire,” says Jude Bellingham.
