Following Up on the Circuit Campaign, the New Imagery Highlights the Signature Shoe’s Latest Incarnations
Balenciaga continues to highlight its athletic-inspired footwear with a new set of campaign imagery for its 3XL sneaker.
Following in the vein of the ad for the house’s Circuit sneaker last month, the campaign imagery shot by photographer Chris Lensz juxtaposes the sneaker’s technical energy and larger-than-life proportions with a quaintly intimate interior setting.
The 3XL was first debuted at Balenciaga’s Summer 2023 runway show. The latest seasonal versions are available now on the brand’s website.
Balenciaga has also once again scrubbed its Instagram presence in connection with the launch of the new iterations of its signature athletic footwear, with just three images from the Circuit and 3XL campaigns currently posted to the page.
